The Barbados Rally Club (BRC) is stepping up its marketing and promotion campaign for Sol Rally Barbados 2011 (June 4/5) this week, with confirmation of extensive coverage – and reader competitions – in a cross-section of motoring and lifestyle publications in the UK and Ireland. Supported by the Tourism Development Corporation (TDC), this initiative brings the Caribbean’s biggest annual motor sport international - and the island which hosts it – to the attention of nearly 1.5 million readers, a large percentage of them in affluent and influential market sectors.
Posted on February 2nd, 2011.